Sonja Arendse
Founder
“I have learned that if you have a desire to be someone or do something, then only YOU have the power to make it happen. Do not listen to others but believe in yourself whole heartedly. Persevere and you will reap the rewards!”

I started working at the age of nineteen after I landed a position at one of South Africa’s leading insurance companies. At the time, I knew nothing about the Financial Service Industry, but I have always been determined to learn and grow. Over the next eighteen years, I worked my way up the ranks and gained extensive knowledge of this industry. I subsequently worked for various companies and industries in the UK and South Africa.
I enjoyed working, but for a long time I had felt smothered by my unchanging routine. I wanted to do something that I loved, for my own growth, something new that was flexible and varied that would inspire me and help others. One day, while surfing the Internet searching for something ‘better’ I came across a job description I had never heard of before: Virtual Assistant. I was excited at the thought of being able to work for myself by assisting a variety of clients with admin tasks they did not want to do themselves. Then and there, I decided to set up my business as a Virtual Assistant.
It took me five months, with a whole lot of research and trying out different things, to launch my own Virtual Assistant business. At the beginning of the pandemic, I started sharing my Virtual Assistant knowledge with people who came to me for guidance after they were retrenched. Ultimately, this led me to take the plunge and launch Virtualy – Training & Coaching, so I could help people become VAs, full-time and part-time. Today, I love every single day of training and guiding people to launch their own businesses and earn a good living as a Virtual Assistant.